SEO is an extremely powerful tool for driving more visitors to your site, but it’s also one that can be a little fickle. Getting Google to rank your site is hard work, and there’s no guarantee you won’t lose your position at any given point.
Thankfully, there are many other ways to get people to learn about and visit your site. Here are some great options.
Social Networks (the Smaller Ones too)
Hopefully, I don’t need to tell you that you should be promoting your site on Facebook and Twitter, but while you’re at it don’t forget to look at some of the second-tier networks like Instagram (a good picture with the right tag can do wonders!) and Tumblr. At the same time, you might also be able to benefit from some small networks are that specific to your niche – like Bodyspace for instance if you have a bodybuilding/fitness site. These sites provide you with more targeted traffic and at the same time aren’t quite as competitive. Also good questions and answer sites such as Yahoo Answers, Vark.com, Quora etc.
A lot of bloggers and webmasters will avoid paying for their marketing at any cost – which rules out PPC. This is a mistake, however, particularly if the site has been well monetised in which case this can actually be a very profitable strategy that allows you to easily scale your business and your profits. And don’t forget to try sites like Facebook for your PPC – AdWords isn’t the only source and depending on your niche other networks may suit you better.
Email marketing is something a lot of bloggers also tend to put off. That’s because it can take a lot of time before you see results from it. But keep in mind that many of the biggest internet marketers in the world say that internet marketing is THE most important tool for them. Why? Because it gives you a direct line of communication with your audience and one that no one can take away from you. Even if Google de-indexes you and Facebook deletes your account, you still have email marketing!
Finally, let’s not forget that you can still generate a lot of traffic offline. That might mean hanging posters or handing out fliers (especially effective if you have a locally based business site), or it might just mean chatting to people and exchanging business cards. Sometimes the old methods are still the best!