Choosing the right ClickBank offer is definitely not a simple thing. This is exactly where most of the affiliate marketing beginners go wrong—and mess up their earnings.
The right ClickBank offer leverages provide an excellent product, has got low-to-moderate competition, offer higher payouts, promise recurring (or long-term at least) income and have lots of affiliates’ promotional resources.
The wrong offer unfortunately has none of these factors in place. As a result, they end up losing your money instead of making you money.
The question is—how to choose the best ClickBank offer to promote as an affiliate. I would expound on the above points and tell you the exact process I used to choose the right offer for myself.
Is it a good product?
This is super important. You see, you are sticking out your reputation every time you are recommending a particular product to your followers. Imagine that.
Every time you promote a product tagging your name or your website’s brand on it, you are putting your reputation on the front line. Let’s say the product turns out to be an absolute disaster. What do you think happens?
First, the customer will diss the product on their social media and warn their friends and family not to buy it. What’s more? The next time you promote another product, they will remember what you promoted last time and they will steer clear of any “recommendations” that you make.
However, if every time you promote something to your audience, it is absolutely the greatest thing since sliced bread and the internet, your audience will be trained to purchase every proposition you make. They know, like, and trust you—what more could you ask for as an affiliate marketer, right?
Is the offer compliant with your chosen traffic source?
Before you promote it, decide which traffic source you would like to promote with. Is it solo ads, Google ads, Facebook or free YouTube videos—which is your favorite platform? Once you decide what your chosen traffic source will be, you need to answer the most important question. Is the type of ClickBank offer you are looking to promote is allowed there? For example, forget about promoting “make money online” offers on Google or Facebook ads. Your account will be banned even before you spend your first dollar.
So you are going with solo ads but want to promote a high ticket offer? Again, tough call! Your account might not be banned but you might need over 1000-2000 clicks to even stand a chance of converting the traffic into a sale.
What I am driving at is your ClickBank offer and the traffic source you use should be aligned with each other. When you combine the RIGHT traffic source with the RIGHT offer, you create magic, my friend.
Are too many affiliates promoting the offer?
You probably have seen the ClickBank gravity metric like below.
Click here to read more about ClickBank gravity here.
What it essentially means is an estimate of how many affiliates are selling the offer every week. The higher the gravity score, the higher the competition. In other words, you should run away from these offers as fast as you can.
In my experience, we should target ClickBank offers that have between 20 and 75 gravity score. Why? Because these are the products that are selling at a decent level and do not have cut-throat competition to deal with.
One note about competition though—do not shy away from heavy competition though. You see, saturation occurs only in terms of the audience pool you are targeting and the offer you are promoting.
Think about it this way. There is a popular club with active regular visitors every day. Now, you decide to peddle locally-sourced cookies to these audience. On the first day, it was you promoting the product, and you got a lot of sales. On the second day, a few other peddlers joined in to sell the same cookies from the same manufacturer. As expected, your sales went down. On the third day, even more such peddlers joined in. Do you think you will see the same amount of sales? Of course, not. You and the other salespeople are offering the SAME product to the SAME audience. The market reached the point of saturation.
However, if you decided to offer a different product, say a fine leather wallet, to this audience in the bar. What would happen? Again, you have no competition. The market reverses from saturation to dehydration, so to speak.
Now imagine if you changed your marketing strategy on the second day, as soon as you found out that you have got competition inside the bar, and targeted the people waiting in line to get into the club instead. What would happen? Again, you are the only one who is selling the cookies to this audience and your sales went up again.
So, what’s the moral of the story? You can either change the audience pool or the offer to maintain the same level of revenue year-around.
How about the Average Order Value (AOV)?
You are an affiliate marketer and only one thing should matter to you: maximum profits. What does profit stand for? Revenue minus cost equals to profit. In your case, affiliate commissions minus ad costs (plus other expenses) equal to your profits. So, the higher the commissions, the higher the profits. Or, the lower the ad costs, the higher the profits.
How to know which ClickBank offer has got the highest commission potential? It’s by checking the average dollars per conversion, as shown below.
Although you might find that often the initial order value might be low but what if it is a recurring one? Often, a lower front end sale can very well be offset with a long-term customer value. So do factor that in while you are choosing a ClickBank offer to promote.
What’s the commission rate?
This continues from the above point. Just because the prospect is ready to shell out one grand on the offer does not mean you are going to make a lot of moolah. (Amazon, wink, wink!) Even when the order price might be well over a hundred dollars, you might make chump change, nonetheless.
That is why it is always wise to ensure beforehand the percentage of the sale you are going to get. For a decent ClickBank offer, you would expect to get a minimum of 50 percent in affiliate commissions—which can even go up to even 100 percent!
What you need to do always is make sure that you are getting compensated for your efforts. Deciding an offer based on its commission rate is not totally right, though. To draw on the Amazon’s example above, why do you think many affiliate marketers still promote Amazon affiliate offers over ClickBank ones? Because Amazon is a HUGE brand, and its offers convert a lot easier. Just send the traffic to the Amazon product page and they will convert for sure.
That is just a criterion, that is, ease of conversion. When you are choosing a ClickBank offer to promote, ensure you tick as many boxes as you can.
What about the affiliate resources?
We, as affiliate marketers, believe in this a lot. Frankly, we don’t want to spend hours crafting our own email swipes, Canva’ing our own banners or hiring a full-time video editor to create our YouTube videos does not sound too good, especially if you are starting out.
We want to join a ClickBank offer or program that will provide us with a wide variety of affiliate resources to choose from and use on multiple promotional platforms. Browse the various ClickBank offers to find out which one looks professional and treats you like a proper affiliate marketer as they should.
One thing though, if you find an offer that you would like to promote but you do not find any suitable affiliate resources for the same, why not email the product owner and let him know what you want? Perhaps they have not uploaded the resources on ClickBank but can share with you privately.