Before I answer why you should buy solo ads, let’s talk about this guy first.
Ever heard of James Fawcett? You probably haven’t.
Here’s his FB profile.
What’s special about this guy is that while most of us complain about how the solo ad traffic is low in quality, or that it never converts, or that it’s a waste of time and money, he didn’t listen to any of that.
He went on his way to start with a hundred clicks and reach a point today where he was buying thousands of clicks every single day.
What guy would be crazy enough to spend thousands and thousands of dollars every day if it was not working, right?
The thing is SOLO ADS WORKED GREAT FOR HIM.
Here’s his online interview with Wayne Crowe.
Listen, solo ads work.
Only if you know how to work them.
But the first question that comes up is…
Table of Contents
Why You Should Buy Solo Ads
Yes, solo ads are still alive and kicking in 2022!
If you’ve been following me on Twitter, I have mentioned solo ads a few times now. A lot of people think solo ads are somehow dead or that they don’t work anymore, but this is far from the truth. solo ads still work and I’ll tell you why solo ads are great for traffic.
1st Reason Solo Ads Work: Facebooks, Google Ads & Other Major Ads Algorithm
Facebook updated their algorithm in early 2017 to help with click farms, spam accounts, etc. These days, it has become almost impossible to run ads on Facebook without getting your accounts banned. Even if you follow their policies to a t, it’s still not enough. If you want to run ads to internet marketing/make-money-online offers, it is almost out of question. It is the same with Google Ads or other major ad platforms. That’s where solo ads come in. No fear of getting banned, ever. Just order clicks, sit back and watch traffic flow in.
2nd Reason Solo Ads Work: Predictable pricing + ROI
The biggest issue with paid traffic (at least in my case) is controlling my ad spend and predicting a stable ROI out of it. For example, if you have ever run Facebook ads, you will know that the CPC often starts increasing the moment you have tweaked and optimized your campaign. How ridiculous is that? You spend thousands of dollars to get the data and figure out what works, and then, it stops working! With solo ads, you know you will pay a few cents per click and it does not change throughout the campaign. Much better, right?
3rd Reason Solo Ads Work: Your solo ad is scalable
Adding to the above point, what happens when you do find an offer that converts with the solo ad traffic? You scale it… fast and crazy. Again, your campaign will run stably without the CPC going up ever. From that point onward, you can literally order thousands of clicks per day and still be in the green. While scalability exists in the major ad platforms and perhaps much more than that with solo ad traffic, you never know when that campaign is going to break—and you have to start afresh with the trial-and-error process.
4th Reason Solo Ads Work: Solo ad traffic is warmed up
Few people will agree with me, I guess. But I am of the opinion that if a person is getting our niche-relevant emails every day, and is still opening the emails and clicking the links inside them, they are extremely engaged! Can you say the same thing about a visitor from TikTok ads? Nope, you can’t. That’s why solo ads from the right sources can be so profitable…beyond your dreams.
5th Reason Solo Ads Work: Solo ad traffic is fast…zooooooooom!
Here’s another reason I love solo ads. If you wanted to run a Facebook ad or a Google ad, can you simply go and create your account, and start running your ad? Heck no! You will end up either burning your money or getting banned. Funny story: I got my first Google ad account banned on the very first campaign I ran. This is not a problem with solo ads. You can literally put together a squeeze page right now, reach out to a solo ad vendor and start buying traffic. It’s that easy.
Who should use solo adverts for marketing?
You should try solo ads for marketing if:
You don’t have a lot of money to spend on marketing: The most affordable approach to evaluate the effectiveness of solo advertisements is $200. The process is simple, and all it takes is a few hundred dollars to evaluate how effective solo advertising is. You’ll undoubtedly plan to use solo ads to promote your items and services again soon.
PPC is not a feasible solution: Many businesses and companies all around the world are utilizing pay per click or PPC advertising to bring visitors to their websites. These advertisements do not guarantee quick conversion. Furthermore, pay per click advertisements are expensive. Solo ads have been shown to be more successful and cost-effective than PPC ads. As a result, you would want to give them a try.
Your topic is overly saturated: The internet is overflowing with material about affiliate marketing, weight loss, and other topics. It would be difficult to grab the top position and attract consumers, especially when thousands of others are attempting the same thing. Try something unique, like solo advertising to reach your target customers without difficulty.
Your business cannot sustain the expenses of SEO over time: Search engine optimization is the most effective technique to bring a website top in the search results. It is a continuing process that requires a huge investment. Many SMBs cannot spend that much money to draw the target audience on their websites. Therefore, solo ads seem like a more affordable and feasible solution than SEO.
You want to get a lot of people to visit your page quickly: SEO can’t help you if you’re launching a new product and want to attract a lot of visitors to your website. On the other hand, solo adverts may rapidly transform your website into one of the most popular on the internet.
Where to buy solo ads (4 of my favorite sources)
I will list the 4 primary sources I buy solo ad traffic from. Some more than other.
This is probably the most popular solo ad marketplace after safe-swaps.com. You will get a lot of good vendors here. You can check my udimi review for more.
Here are a few vendors I recommend:
Founded by the Litman brothers, Brian and Mike, here you will get access to the really large guru lists. They have impressive lists in the real estate niche, personal development niche, health and fitness and make money online market. However, be ready to spend upwards of $2000 for the email drops.
This is one of the oldest email advertising sources. And boy, have they got traffic! They can literally drive thousands of clicks to your offer per day. I would use Arcamax for scaling, especially when I have already got a high-converting offer. It is costly but is worth it.
This gives you access to the older, conservative males (mainly Baby Boomers) audience. If you have offers that cater to this type of audience, Newsmax is a great solo ad traffic source for you. I haven’t used Newsmax before Duston McGroarty, in one of his courses, recommended Newsmax highly.
What to look for before buying solo ads
Before purchasing solo advertisements, there are a few things you should think about. As a result, you may be more successful with your solo ad campaign.
Look for a company that offers guaranteed clicks.
When you deal with a solo ad provider, make sure to inquire about the guaranteed clicks on your website. The list owner should guarantee a certain number of clicks on your site. He will charge money based on the number of times users click on your website, for example, $100 per 300 clicks.
Always read client testimonials.
Solo ad providers, like any other company, may make grandiose claims about the efficacy of their advertisements. You should not investigate on their websites for client testimonies. Examine what the clients have to say about their services yourself on their sites.
Learn more about how that individual has built lists.
It’s fine if the people who signed up for your newsletter agreed to share their email lists for some freebies. It’s not OK if you’re getting your list from someone else and selling it as a solo ad provider. You should avoid purchasing such a list in order to seek out files with real subscribers.
Before purchasing solo ads, you should read the refund policy. If you do not receive the expected clicks on your website, you will seek a refund under the terms of the policy.
After everything, the question is “can you make money with solo ads?”
The answer is a resounding yes, but you need to check…
3 things to make money from solo ad traffic
Number 1. The quality of the solo ad traffic should be reasonably good. Do remember that not all traffic is equal and not all vendors are worth the money. So, when you are looking to buy solo ad traffic, make sure the average opt-in rate and the conversion rate of the vendor. Check if he gets a lot of testimonials every day. Check out whether he has an email list in your niche or not.
Number 2. Your funnel must be conversion-optimized. Even if you get the highest quality traffic―forget solo ads, even Google Ads or Facebook Ads―none of them will work if you don’t have a sales-optimized funnel. Do understand that considering the target is targeted, why would they not convert on the face of a really, really good offer? Consumers love to buy. So, if you all those potential buyers are landing on your web page and are not signing up with their email addresses or buying that $47 offer, something’s wrong for sure.
Number 3. You must have something worthwhile to sell. This is the last piece of the puzzle. You might have the best traffic in the world. Your funnel must be all ready to fire up Hades from the Underworld. But if your product is not good enough or is not fit for the market, it will not sell. Marketing 101. When you are starting out, it is always better to sell your own product first. The more value you start with your new subscriber, the longer they are going to listen to you.
If you could take away one piece of wisdom from this writeup, it’s knowing that SOLO ADS WORK GREAT IF YOU KNOW HOW TO WORK IT.
Check the video below to learn about affiliate marketing through solo ad traffic.