You go to a website. If you join the business’ email list, you will be sent a free report. You sign up and get your hands on the free copy. The owner of the website strives to increase his email list of subscribers who obtained the free report to over 5,000 people or more.
When the website owner’s list has reached a sufficient size, he may begin selling solo advertisements. You send an email to your list taunting individuals who receive a free report as a result of the solo ad purchase.
The email includes a link to the free report. A “click” is anybody who clicks on the link in the email.
Solo ads are only sold in a specified number of clicks, such as 100. You may set your solo ad’s price at any level you choose, although the most common range is between $.30 and $.50 per click. So, if someone charges $.40 per click, a 100-click solo ad will cost you $40.
Here are seven things I’ve learned after years of running solo ads.
1. Make a significant investment in increasing your list as soon as possible.
This is my top pick since I believe the quicker you can expand your list, the faster you will be able to start selling solo advertising. The sooner you reach the point of being able to offer a solo ad, the sooner you’ll be able to repay your list’s construction costs.
Yes, you may begin with a modest investment and build your list over an extended period of time. Because of the amount of time it is taking, you’re probably feeling discouraged and ready to give up. That’s the last thing you want to happen after making your initial investment. The sooner income starts to come in, the more time you’ll devote to building the list.
2. As soon as possible, study how to use click bank.
Have you ever signed up for an email list? You receive emails from that list. You might grow weary of the list over time, and unsubscribe from it.
You will have people that unsubscribe from your email list, regardless of the quality of material you provide to it. It’s just part of the game known as solo advertising.
There are 2 methods for obtaining new subscribers after canceling existing ones: 1) purchase solo advertising or 2) utilize click banking.
The process of sending clicks to other solo ad sellers without selling them a solo ad is referred to as bankrolling. They will then send the same number of clicks to your list once you have sent the required number of clicks to their list.
You can add subscribers to your list without spending money on a solo ad by using this tool. To put it another way, it’s a free method to increase your list.
You won’t be able to earn 100 clicks from a single email message when you first start out. That’s okay. Tell your click banking connections that you’re new and can only send 50 clicks.
When you’re building your list, make a point of agreeing to send clicks to your click banking partner as a show of good faith that you’ll keep to the bargain of delivering the agreed-upon amount.
3. Split Test Everything
In order to optimize your marketing efforts, you must learn how to split test everything in your funnel. Split test your squeeze page’s button. On your squeeze page, split test the size, color, and text of the button. On your squeeze page, split test the terms that you utilize. On your squeeze page, split test the headlines.
In other words, split test everything.
What are the benefits? Let’s suppose you spend $40 on a solo ad that only lasts for 100 clicks. You receive 40% of the people who click on your list.
A dollar cost per subscriber? That’s what we’re talking about. For $40, you’ve just added 40 new subscribers to your list. It costs $1 per subscriber.
For every $40 investment in improved squeeze pages, you can expect to gain 55 new subscribers if you perform split testing. Your cost per subscriber has plummeted to only $.72 per customer as a result of this split-testing modification.
The difference you make by split testing and enhancing your squeeze page is shown below. You invested $2,000 to buy 50 solo ads for $40 each, meaning that the investment was initially $2,000 and then split tested.
|Number of Subscribers||800||1,100|
Let me offer you some context for why split testing is important. If you do nothing to your first squeeze page that is currently converting at 40 percent, it will cost you $2,750 to acquire 1,100 subscribers. To gain the same number of subscribers with a better squeeze page effectiveness of 60%, you would only need $2,000.
That is why split testing everything is so important.
5. Subscribe to a tracking software
If you’re planning to purchase, sell, or use click banking on Twitter ads, you’ll need to know the precise number of clicks you’re receiving or sending.
I started off by using a free WordPress plugin called “Pretty Links” to track interactions. Pretty links enables you to redirect one URL to another. For example, create a link like www.bizereads.com/track/mysoload1 You don’t need anything fancy for this approach; it’s just about changing the destination of your call.
You can also use this link to advertise on the internet. When someone visits this URL, Pretty Link will redirect them to your squeeze page. You may monitor how many people click on the link and the number of distinct clicks.
Simply because it is free, Pretty Link is an excellent place to start. You’ll eventually want to upgrade to business software to track links.
The aim of changing is to perform rotations on your URLs. A rotation is used to test multiple variants of a website. If you buy a 100-click solo ad, you may split your traffic across four distinct squeeze page versions. Then you evaluate which one performs the best and worst, dropping the weakest and improving on the greatest performing squeeze page to maximize conversions.
The most frequently used commercial software is ClickMagick and AnyTrack. Of the two I recommend AnyTrack simply because it provides a URL that you can give to people that purchase a solo ad from you that they can look at to see the number of clicks they received and the top 10 countries where those clicks came from.
How Long Does It Take to Create a Solo Ad Email List?
A fact of life if you want to sell solo ads is this: You can expect more than 5% of your list to click on a link. The truth is that you should anticipate 2% of your list to click on a link.
The clear formula is that you can get a lot more sales if your list has at least 5,000 subscribers and 2% of those who click on an email buy from you. That’s enough to sell one 100-click solo ad every day. You may make $40 per day by selling a solo ad for $40.
The most common initial selling price for 50 click solo advertising with a 5,000 subscriber list is $500. That allows you to deliver on the promised number of clicks with ease. If you acquire 100 clicks through email, you may send 65 to the 50 click solo ad buyer and 35 to a click banking partner.(NOTE: you need a tracking software to do the auto redirects like this.)
You can grow your list by selling solo ads and click banking, reinvesting a portion of your income into more solo advertisements, and working up from 5,000 subscribers to 10,000 or more.
It took me months to reach 5,000 subscribers. I wasn’t investing many hours each day in growing my list. If I had spent as much time as I did building my list, I could have achieved this goal considerably faster.
The amount of time it takes is directly related to how much time you invest every day in growing your list.