China Summons Tencent, NetEase Over New Gaming Rules

China’s government on Wednesday summoned Tencent, NetEase and other Chinese videogame companies for a meeting to make sure that they will implement Beijing’s new rules for the sector.

The meeting, reported by China’s state news agency Xinhua, came after the government in late August announced strict new limits on how much time children can play videogames, restricting them to only one hour of gameplay Fridays, Saturdays and holidays in a move that’s a blow to Tencent and NetEase, two of China’s biggest online gaming giants. The new rules are part of Beijing’s escalating crackdown on a wide range of internet services, from online content to ride-hailing to education.

The Communist Party’s publicity department, the internet regulator and the Ministry of Culture and Tourism told the companies they must strictly implement the new rules as the country needs to strengthen the review and control of game content in order to reject “unhealthy cultures,” according to Xinhua.