There is great advice and how-to information throughout, including pithy and insightful chapter titles like, “Share or Solve; Don’t Shill.” But the best advice in the whole book is to “Create a Publishing Schedule”. This makes all the difference in the world. The explanation for this is many pages long (so just go buy the book already!) but here is a condensed version.
Daily: Twitter updates that offer value, respond to blog comments
Weekly: One or more blog posts
Monthly: Email newsletter
Quarterly: White paper or eBook; webinar or video
Having a plan, a schedule, and batching times when you create content are the real secrets to successful content marketing.
From strategy and case studies to specific tactics, Content Rules is the highly valuable to anyone who is trying to build relationships and their brand online.
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