Evolved Enterprise by Yanik Silver

Yanik Silver is a fascinating guy. He’s grown multi-million dollar businesses, hangs out each year with Richard Branson on Necker Island, has flown a MiG jet and participated in zero-gravity flights among other adventures.

But what’s even more interesting is his mission to help entrepreneurs around the world identify the true “soul” of their organizations so they can deliver an exponential impact and profound profit.

It took a few bumps in the road for Yanik to get here. After 8 years of success in the online publishing world, he started to lose enthusiasm for his business. The next iteration of his business was built around his passions, but wasn’t financially sustainable. A defining moment in his business journey came when he had to sell his Aston Martin in order to meet payroll.

These struggles ultimately led to the birth of the Evolved Enterprise, which is centred around three areas – making more, giving more, and having more fun.

Most people view those three areas and feel the need to balance them out. But Yanik has a question that every entrepreneur needs to consider – what if greater happiness, more meaningful impact, and increased profits are ALL surprisingly interconnected?

Join us for the next 10 minutes or so as we explore the ways in which you can create an Evolved Enterprise and make a lasting impact on the world with your business.

A Call to Arms

This book is a Call to Arms about transforming what a business looks like in the 21st century.

Your business is the biggest leverage point you have for making a difference in the world. You are being called to help usher in a new era of capitalism, where you use your gifts and talents to transform the notion of what a business looks like in the 21st century.

We’ll cover 11 different business models that will not only allow you to finally align the true soul of your business with impact, meaning and happiness, but you will also create more profit along the way.

The great news is that you don’t need to know exactly how you are going to accomplish what you are called to do. You just need to make the decision – right now – to take the first step. Don’t wait until tomorrow or the next day or until some imaginary time in the future when the conditions are “just right.”

Let’s get started.

The 3 Evolved Enterprise Impact Levels

Michael Porter – Harvard Business School professor and the world’s leading strategy expert – says that “Businesses must reconnect company success with social progress. Shared value is not social responsibility, philanthropy or even sustainability, but a new way to achieve economic success. It is not on the margin of what companies do, but at the centre.”

As you start your journey of putting social progress at the centre of your business model, there are three levels of progress you will likely experience.

Level I is the Transactional Level. You might want to make an impact, and possibly give away a portion of your profits to charity. This is a good start, but it’s possible that this will come across as a marketing tactic (and in many cases that’s what it is).

Level II is the Transformational level, where the mission to make a difference is embedded in everything you do. At this level, the vision is used to enrol all of your stakeholders – partners, suppliers, investors, team members and customers. At this level, you are also keeping track of your social impact as well as your bottom line.

Level III is the Transcending level, where you uncover the true “soul” of your organization. At this level it is all about using leverage, platforms and interconnected ecosystems to bring about lasting change.

Now we want to show you 11 different Evolved Enterprise business models to move from transactional to transformational to transcending what business can be and explore to make your dent in the universe.

# 11 Evolved Enterprise Impact Business Models

As you begin to think about how your company can become an Evolved Enterprise, consider the following 11 impact business models and think deeply about which one you can see yourself adopting.

Model #1:Buy One Give One (B1G1)

In recent years this has become most visible example of an Evolved Enterprise, with TOMS Shoes leading the charge. For every pair of shoes that TOMS sells, they give another pair of shoes to a child in need. As of the publication date for this book, they have already given away 35,000,000 pairs of shoes. Many other companies have adopted this same model included eyewear maker, Warby Parker.

Model #2: Direct Impact

 This model is all about showing where your company is making a direct impact.

A good example of this is FEED. Lauren Bush created the company with a simple concept – buy one bag and feed one child for a year in a developing country.  The bag is prominently printed with the word FEED on it, which gives the buyer/donor an identity as somebody who makes a difference with their purchases. Notice here that the company becomes a vehicle for millions of other people to participate in creating change. Customers are transformed into difference makers.

As of the publication date for this book, FEED has been able to provide nearly 84 million meals globally.

Model #3: Percentage or Dollar Amount

If you are looking for a place to start, giving a dollar amount or percentage of sales is a good one. The good news is that this method almost always increases revenues for the company.

Consider Sevenly (sevenly.org), a company that is showing if you give away money with each purchase in a unique and compelling way, and give your customers a story to tell, you can make a huge impact.

Their concept is simple – they started by having $7 from each purchase towards one of their seven main areas of help. Their story is so compelling that 80% of their sales are driven by social media shares. Because of this model, they’ve been able to give over $4 million in under 4 years and are growing rapidly.

Model #4a: Donate What You Want

This is an interesting model. You give your customers the power to pay what they want. Humble Bundles – a company that sells digital packages of software or games that are available for short periods of time – has used this model to generate $50 million in sales and $20 million in charitable donations.