Over 2.5 billion people use email daily. Email marketing is still one of the most powerful ways to get new clients. But your emails need to reach the right person. Not just to ensure the success of your outreach campaign, but to prevent any negative effects from sending to the wrong address.
Using incorrect contact info can, directly and indirectly, impact the deliverability of your emails. It’s the first roadblock that can cause just a couple of people not receiving your email, but can also result in no one getting any of your emails, in all future campaigns you send out. Here’s how that works: