First, Break All The Rules by Marcus Buckingham & Curt Coffman

12 minute affiliate marketing

Over the last twenty years, managers have come to realize that competitiveness depends on being able to find and keep talent. They have started to realize that whatever the role a person has, their most valuable assets lie between the ears: their talent.

So how does a manager attract and retain talent? According to Marcus Buckingham and Curt Coffman they must First, Break All the Rules. Join us for the next ten minutes to find out why and what we should break to do what great managers do differently.

Lesson 1: The Defining Dozen

Buckingham and Coffman spent a significant amount of time interviewing great managers and researching leading companies to distil the essence of a great workplace. What did they find?

By considering the answers to twelve questions, an organization can measure where it is on the scale regarding their ability to attract and retain talent. These questions don’t necessarily give a recipe, but what they do is cover the key elements. The questions are:

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