In his new position, the specialist will be the leader in advanced technologies and embedded systems.
Ford Motor announced Tuesday that it has hired former Tesla and Apple executives Doug Field to lead the emerging technology effort, which is one of the key focal points of Ford’s turnaround plan.
Field, who led the development of the Tesla Model 3, most recently served as vice president of special projects at Apple and allegedly also led the technology giant Titan’s automotive project. The acquisition is a significant step forward for Ford, but a major blow to Apple and its secret car project, the existence of which has not yet been confirmed by the company.
“I think every time you lose an esteemed, experienced leader who, as far as we know, really guided Apple’s automotive efforts, is a blow to every company,” said Toni Sacconaghi, Bernstein’s analyst at CNBC. to.
Apple said in a statement in an email, “We are grateful to Doug for his contribution to Apple and wish him all the best for the next chapter.”
Ford has announced that in its new position, Field will be the leader in advanced technologies and embedded systems. He will lead Ford’s vehicle control, enterprise connectivity, functionality, integration and validation, architecture and platform development, driver support technology and digital engineering tools.
“We are very pleased that Doug has chosen Ford and will help write the next wonderful chapter for this great company,” said Jim Farley, CEO of Ford. This new era will be about constant customer relationships and ever-improving user experiences as planned.
Field’s most recent stay at Apple has, according to some industry insiders, meant that the company is refocusing on vehicle design after the company refocused its efforts on autonomous driving software. However, the specialist refused to talk about his work at Apple, but revealed that “there is nothing to prevent me from fully participating in Ford” when asked if his former employer had signed a confidentiality agreement with him.
Field said he decided to join Ford after talking to the company’s executives and realizing they had a “deep desire” to transform the automotive industry, especially with connected vehicles. Connected vehicles are a key part of Ford’s new turnaround plan to reposition the carmaker to generate more return revenue through software services.
Farley called Field’s recording a “watershed moment” for Ford. This came after Bill Ford, the company’s president, told CNBC that the automaker would announce new executives to Farley’s management team.