Generations At Work by Claire Raines

12 minute affiliate marketing

In business today, we are experiencing a phenomenon that has never happened before. Unlike history where a job was for life and individuals worked within peer groups of like-minded, like-experienced, like-educated colleagues, our business buddies now cover a wide generational span. This isn’t going to go away. So long as the pressures of financial and fiscal demand remain, we will remain at work and work until we drop!

 Zemke et at have looked into this phenomenon and have derived actions that can avoid the clash, actions that can even make our cross-generational business better. Let’s dig in.

The Generation Game

Zemke comes up with the following generational groups.

  • The Traditionalists: Those born before 1943 who grew up in the wake of the Great Depression and World War II and faced the world with a can-do attitude. 
  • The Baby Boomers: Those born 1943 to 1960 during and after World War II and raised in an era of extreme optimism, opportunity, and progress. 
  • Generation Xers: Those born 1960 to 1980 after the blush of the Baby Boom who came of age deep in the shadows of the Boomers and the rise of the Asian tiger. 
  • Millennials: Those born 1980 to 2004 born of the Baby Boomers and early Xers into a culture where children were cherished, nurtured, and protected. 

The Challenge 

The four generations—Traditionalists, Boomers, Xers, and Millennials—have unique work ethics, different perspectives on work, distinct and preferred ways of managing and being managed, idiosyncratic styles, and unique ways of viewing such work-world issues as quality, service, and, well…just showing up for work. Let’s look more closely at these generational perspectives.

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