High-Profit Prospecting by Mark Hunter

12 minute affiliate marketing

If you are like most enterprising sales professionals, the thought of prospecting for future customers rarely excites you. You want to get face-to-face, explain benefits, demo, close, and collect that commission.

Mark Hunter, CSP, in his book, High-Profit Prospecting, attempts to get salespeople to take a different approach. He believes that you need to adopt a new attitude regarding prospecting, and learn certain tips, tools, and techniques, to assist you in getting to that next step in the process – and move that lead to customer status.

In the next ten minutes or so, you will learn the key concepts of prospecting that will adjust your view of this important aspect of the selling process. Let’s get started.

Basic Truths and Myths

There are many misconceptions about prospecting, not the least of which is that “cold calling is dead”. Some of the common myths are:

Whoops! This content is locked.image/svg+xml
Unlock this exclusive content by using one of the sharing buttons below.

sign up for 5-minute marketing hacks every week