Are you doing link building for SEO right? Links are the backbone of the web, but not all links are created equal. While the right kind of links can enhance your online reputation, the wrong kind can totally tank it – and it can take a long time to recover.
In this guide, we’re going to go back to basics, explaining link building for SEO from start to finish. By the end, you’ll be able to use our tips and examples to create your own successful link building strategy that drives traffic to your site so you can boost leads and sales.
What Is Link Building?
Link building for SEO is getting links from other sites back to your own site. Links are one of the top SEO ranking factors, and Google uses them to gauge the authority and relevance of your site for particular search terms.
How do you build links for SEO? Well, don’t go rushing out to buy some links; that won’t help your link building SEO strategy.
There are two kinds of links you want to build. First, earned links, which are links where external sources choose to cite you.
Second, created links, such as the links you get in content or your bio when you have a guest blogging strategy…