Make It Big by Frank McKinney

Frank McKinney graduated high school with a less-than-stellar 1.8 GPA. Shortly after, he moved to Florida with nothing but $50 in his wallet. Sixteen years later, Oprah’s producers interviewed him for a program about successful entrepreneurs to spotlight his latest creation: a $12 million mansion.


Since then he’s built villages for over 10,000 people in Haiti through his Caring House Foundation.

How did he do it? How did he go from a broke 18-year-old to a millionaire and philanthro-capitalist?

He started practicing introspection at an early age. He kept asking himself, “Why is this working? What’s the secret of this particular success?” He studied other successful people and he succeeded himself.

He distilled his observations into a series of Philosophies. So far, there are 49, and in this episode we’ll summarize them for you. To learn more about Frank and his Philosophies, buy ‘Make it Big’ on Amazon.

Part One: Have a Vision for your Passion

To make it big, you have to know where you want to go and have endless passion for getting there. This section discusses how you can create a vision for your life that will keep you passionate enough.

1. Recognise Your Highest Calling As Early As Possible In Life

Why were you born? What were you put on this earth to do? A highest calling is beyond your personal vision or mission – it is your destiny. And recognizing it should be your first priority.

2. Know Where You’re Going: Create A Personal Vision or Mission Statement

Figure out how to put that highest calling to work, and how you will integrate it into different parts of your life.

3. Figure Yourself Out: Spend Time in Introspection

The ability to turn inside, examine yourself, and learn from your successes and mistakes is absolutely essential if you want to make it big.

Act with Integrity: Live Up to Your Own Idea of Who You Are

Live up to the best of who you can be rather than settling for anything else.

Be Sensitive to Life’s Lessons and Learn From Them

Life always presents us with lessons. Some are pleasant, and some are not. It’s up to you to recognise those lessons when they come and learn from them as quickly and as well as possible.

Don’t Compromise Your Beliefs or Person, Ever!

Nothing is worth lying about when it comes to who you are and what you believe. It’s far better to cut yourself loose from the situation and find something where you can be yourself.

Each of Us Has Not Only a Professional Talent but a Spiritual One As Well. Find Yours and Apply It

A spiritual talent is that feeling inside that nudges us to do something selfless for others, to contribute and give back in recognition of both the gifts we’ve received and our common humanity with others.

Part Two: Stake Your Territory: Create a Unique Brand for You and Your Life

A lot of success begins with branding. There are two aspects to branding. First is your personal brand, the one you create for yourself. The second brand, the public brand, is about relationships and how others perceive you. Here’s how to establish a unique brand and create a marketplace for yourself and your business.

To Live an Extraordinary Life You Must Resist the Ordinary

Ordinary is what most people settle for. Extraordinary people break away from the ordinary and make sure their lives matter. To be extraordinary, you have to be willing to set yourself apart from your peers and do what they will not. You have to put in the work that will create extraordinary results in whatever field you choose. Living an extraordinary life has little to do with what you do; it is more a function of how you do it.

Find and Fill a Niche – an Area that You Believe Is Missing in the Marketplace

The best niches are found in areas 1) that are missing altogether, 2) that are underserved, 3) that are ripe for innovation and/or improvement, or 4) where demand far exceeds supply. To find your niche, you must start by knowing yourself. Understand where your strengths lie and what your interests are, and based on that, choose a marketplace. Then, look for areas where there is room for improvement.

Apply True Focus to What You Do Best. Do Not Be Distracted Outside Your Niche

Concentration and focus are important in building success. Unfortunately, it’s very easy to get distracted. But pour all your energy and focus into making your dream a reality. Especially in the early stages of an entrepreneurial career, you have to make up your mind and stick to what you believe is your highest calling.

Have a Passion for What You Do, Both at Work and at Home

To stand out in your marketplace and create an extraordinary life, you must have passion. To make a name for yourself, to create a presence in the marketplace, and most of all to put life in your life, you must have a passion.

Don’t Let Others Deter Your Entrepreneurial Passion or Enthusiasm

When you’re first getting started, you’ll hear things like, “you’re too young” or “you don’t have the experience.” Don’t let the naysayers get you down. Ignore them. You must draw on your courage, confidence, intelligence and passion to pull you through. You must believe in yourself so much that no one can deter you.

Learn from Highly Respected, Successful People

Some of the most important learning we can get comes from other people. Experience is the best teacher, but other people’s experiences are great too. Talk to successful people and learn from them.

Once You Are Able to Love Yourself, Don’t Hesitate to Let Others Know

Develop the essential component of self-esteem. Many people think loving yourself is nothing but ego on the rampage, but that’s not it at all. It means you’re willing to say, “Yes I am good at this. Yes, I have value as a person. Yes, I deserve the space I occupy on this earth.”

Entrepreneurs must have ego. It’s the only way they would attempt the things they do. Self-love and self-esteem allow you to learn from your mistakes and failures instead of wallowing in them, and then move on. You should love what you do and who you are becoming in the process, and you shouldn’t be afraid to let others know it.

Set Yourself Apart and Celebrate Your Individuality, Yet Include Humility

Everyone should celebrate his or her individuality. Anything that sets you and your product apart from the crowd is to your advantage. We are all unique expressions of humanity, and we deserve to let our talents shine. You can let yourself shine, as long as it’s balanced with a healthy dose of humility.

Part Three: Take the “Lunch Pail” Approach While Answering Your Highest Calling

Once you have a vision you’re passionate about, and you’ve found a niche and a marketplace in which you want to develop a brand for yourself, the next part is getting out there and doing the work.

Do Your Job, Do It Well, and Do It Every Day

The only way you’re going to make it in the world is through hard work. You’ve got to apply yourself every single day. There is no substitute for your own effort.

Persevere Toward Your Ideal of Spiritual Fulfillment, Happiness, Dream or Goal Each Day

It’s great to have a vision, but if you’re not out there day after day making it happen, it’s only a pipe dream. The mission, vision, dream or goal gives your work a reason, but persevering in that work makes your vision real.