PsychoCybernetics by Maxwell Maltz

12 minute affiliate marketing

Maxwell Maltz was a plastic surgeon. As he was treating his patients, he noticed something very interesting.

Many of his patients left his care not only with a new face, but a new life. Suddenly, with a scar removed or a facial feature changed, their entire personality changed. Immediately.

Other patients he treated showed no change in personality at all. They continued to feel inadequate, and continued to act and behave as though they still had an “ugly” face.

It was if, Maltz recounts, as if personality itself had a “face.” As he began to research this, he uncovered what would later form the outline of this book.

Join us for the next 12 minutes as we take a look at how self-image is the key to your potential in your business and in your life.



Maltz tells us that one of the most important discoveries of this century is the discovery of the “self-image.” It’s the mental blueprint we carry around of ourselves – your belief of “the kind of person” you are.

It’s something you might not even be consciously aware of, but it directs your every waking thought and action.

Most of these beliefs come from our past experiences. Our successes and failures over time build up a detailed picture of who we think we are, and then, on day, we treat it as fact.

There are two things about your self-image that are important to understand.

First, all of your actions, feelings, and behavior are consistent with your self-image. You will always act like the person you believe yourself to be.

Second, your self-image can be changed. And as soon as you change it, you can have a new life.

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