How does it work – and how do you make it work for you?
First up, Reddit is one of my favourite sources for really targeted traffic.
(Of course, it’s called the front page of the internet.)
But…you have to know how to do it right.
1) If you’re not familiar with Reddit, it works by posting your content to categories and topics called subreddits.
They range across all sorts of interests, from politics to heated discussions on popular Netflix shows.
2) Comments and posts are voted up or down by the community-based on their relevance and how good the content is.
So if you’re just posting an item randomly on Reddit, you might not get it noticed much…
If you post something that’s good, you will see a huge wave of traffic headed your way.
Another way to put it … ?
Think of Reddit as a great big (MASSIVE) online forum
Controlled by the community itself.
And with any community – there come some rules, so here are three issues you might encounter and how to fix them .
PROBLEM 1: You need to find popular subreddits to know what content will really work for this audience.
FIX: There’s a site here https://redditlist.com/ that lists the current top 5000 subreddits, so you can browse and get some ideas.
PROBLEM 2: You can’t just post links to your sites and offers… They don’t allow it… it’s frowned upon and will get downvoted into oblivion.
FIX: A sneaky workaround is that they DO allow posting with a Twitter link.
So if you’re going to be making offers, trying to get subscribers or anything else that monetizes your brand, then consider that you should set up a Twitter account first. Post your offer/site/thingy to Twitter AND THEN post the Twitter link in your Reddit post.
PROBLEM 3: Getting your Reddit post actually noticed.
FIX: You can go about this a couple of ways, but it is definitely noted that your title should cause people to want to click and read your post.
But if you don’t know what to write or are stuck, a simple way to see people’s interests is just by going and looking at popular posts and modelling those.
You’ll see this on Reddit based upon the number of comments and upvotes.
And there you have it!
1) Check the rules of the subreddit first before posting any content or links and make sure you’re complying with that particular community.
2) Use Twitter if you want to get around some of the traps because there are some serious mod haters) and you should be good to go. If you’re not using Reddit in your traffic strategy, then you MUST include this.
It’s a great source of traffic for free.
When you’re setting up your next Reddit campaign – try the Twitter trick for your links, you’ll see a much
larger boost in traffic from your shares.