How to Sell Solo Ads & Make Money

As a solo ad seller, it’s important to know how to sell your product. In this article, I’ll share some tips on how to sell solo ads successfully.

First, you need to identify your target market. Who are you selling to? What type of people are interested in your product? Once you’ve identified your target market, you need to create a sales pitch that resonates with them.

Next, you need to find the right buyers. Not everyone who’s interested in your product will be a good fit for your solo ad campaign. You need to find people who are actually likely to buy what you’re selling.

Finally, you need to sell, sell, sell! Don’t be afraid to close the deal and ask for the sale. If you’ve done your homework and found the right buyers, then selling solo ads should be a breeze.

Every solo ad seller should make their buyer aware…

solo ad traffic & solo ad sellers

Solo advertisements are generated by businesses who want to promote a specific product. They send an individualized email that focuses on the item for sale. A firm producing aftermarket components might be highlighted by a car blogger. The most recent spring collection from a well-known brand may be featured by a fashion blogger.

The ad spot is more than a blurb at the start or end of an email. It’s usually the main part of the email. The solo ad buyer has time to truly promote their product to email subscribers.

And, the results?

Consider one solo ad seller who has a list of 50,000 subscribers and an average click-through rate of 1%. That implies that 500 people out of the 50,000 email subscribers would click on the product link. If 10% of them buy a $30 product, they just made $5,000 in sales or 150 purchases. They also generated about 500 leads, which could easily result in more sales.

This isn’t always the case; some solo advertisements might not be successful, which can be caused by a range of variables such as:

Poor audience fit

Unclear subject line

Poor choice of offer

To be completely forthcoming, you win some and lose others with solo ads. This is true for any marketing strategy, from Facebook ads to Google ads. Profiting from solo ads is a matter of chance and of art.

FURTHER READING: Solo Ads for Beginners

The right equipment to sell solo ads

To start selling solo ads, you’ll need some essential tools and software. You’ll need to be able to create a landing page, track your results, and measure their effectiveness. And you can do all of this with free or low-cost software.

People tend to think that they have to spend thousands of dollars to get started. In my opinion, that’s not entirely true.

Solo-ad friendly email marketing tool

When it comes to selling solo ads, choosing the right email marketing software is critical. Make sure the software you select has the following features:

High inbox rate: The software should be able to send emails to people’s inboxes reliably.

Segmentation: This is essential in order to target people based on their unique behaviors and interests.

Limitless email sending capabilities: The software should allow you to send an unlimited number of emails without any restrictions.

Reliability: Many email marketing services have implemented strong policies to prevent solo ads being sent using their platforms. Start with one that allows solo ads since you risk losing your entire list if your account is removed from the database.

Other features to look for include integrations with other tools, personalization features, tagging, analytics, and lead scoring. By choosing the right email marketing software, you’ll be able to sell solo ads more effectively and generate more leads and sales.

The best click tracking system for solo ads

click tracking for solo ad selling business

There are hundreds of email marketing tools available, but not many of them offer tracking and analytics software specifically designed for the Solo Advertising industry. Good tracking and analytics software should have the following essential features:

Split traffic: It’s very important to be able to split your traffic between different sources. For example, you may want to send 70% of your traffic from tier 1 countries only to desktop users.

Link tracking: Most general analytics tools, such as Google Analytics, don’t work for the solo ad business because they lack link tracking capabilities. When someone sends a link to your landing page, you need to track its clicks, conversions, etc. For that, you need something advanced.

Conversion tracking: Your tracking software should have conversion tracking features. There are two main conversion tracking techniques: 1) Pixel tracking through JavaScript, 2) Server-to-server tracking through “Postback URL.” You just need to keep track of events such as email subscription (also known as lead conversion) and purchases in the solo ad niche.

Reports: Once you’ve sold solo advertisements to a specific client, they will demand a report. As a result, your tracking software must have a shared analytical reports feature.

With the right tracking and analytics software, you’ll be able to sell solo ads with confidence and track the success of your campaigns.

Checkout setup to sell solo ads

Hey, you got to accept orders and payments, right?

Now, many beginner solo ad sellers use PayPal or Stripe but as a professional, it is best to use a checkout software.

Different checkout software programs offer different features, so it’s important to choose one that will fit your needs. Some things you might want to consider are:

How many payment options does the software offer?

Does the software allow for bump offers?

Can you create different solo ads packages?

If the answer to any of these questions is “no,” then you may want to consider a different software program. However, if the answer to all of them is “yes,” then you’re likely in good shape and can continue using your current checkout software. Just make sure that it’s up-to-date and functioning properly!

A website is a must to sell solo ads

As a solo ads seller, you simply NEED to have a website.

According to many statistics and case studies, including those from Google, displaying client testimonials increases sales. So if you’re looking to sell more solo ads, make sure you have some convincing testimonials on your website.

By using testimonials, you can increase trust and convince more people to buy from you.

Big marketers’ reviews of your solo ads can also help boost the likelihood of converting prospects into buyers, especially those who are uncertain about your business.

In short, having a website dedicated to the solo ads business is essential for any solo ad seller. It’s a quintessential product after all.

sarah chew solo ads website

Which niches to sell solo ads in?

If you want to sell solo ads, it’s important to know what niches are in demand.

The top four niches for selling solo ads are business opportunities, network marketing, crypto, and make money online opportunities.

These niches are popular because they’re easy to build an audience around and there is a lot of traffic available. They are always growing and highly scalable.

Additionally, these niches are evergreen, which means they will always have a demand for solo ads. As long as people are looking to make money, these niches will be in demand.

Additionally, there are a lot of ways to make money with this traffic in these niches. You can find regular affiliate offers or product launches in these niches on platforms like ClickBank, JVZoo, and WarriorPlus. (Are JVZoo and W+ products scams?)

Knowing the demand and having some expertise in the niche you want to sell solo ads in will help you be successful in selling solo ads. So, make sure you do your research before getting into the solo ads business.

FURTHER READING: 8 Top Solo Ad Niches in 2022

Which traffic sources to build your solo ad email list?

traffic sources to build your solo ad list

When you’re ready to start building your email list to sell solo ads, there are a number of different traffic sources you can use.

Udimi is a great place to start if you want to purchase high quality email traffic. Their solo ads pricing starts at just $0.05 per click and goes up from there.

Alternatively, you could try using PPC advertising networks like Google Ads, Bing Ads, and Media Net. These networks allow you to purchase traffic at a variety of different price points.

Another great option for list building is video advertising on YouTube. You can also use push notification ads networks like Propellerads and ZeroPark to reach a wider audience.

Bloggers’ email lists are one of the most underutilized traffic sources. Thousands of bloggers have gathered enormous lists of site visitors but have yet to monetize them. You may reach out to them directly and request a sponsored email campaign.

Finally, don’t forget about native advertising platforms like Taboola and Outbrain. These can be great sources of traffic for your solo ads campaign.

One of the best ways to sell solo ads is to have a list of people who are routinely checking their email. This typically means that your target market is in the business-related niches and has some knowledge or interest in the internet.

Depending on your niche and budget, you may find that certain advertising platforms don’t work as well for you.

However, there are a number of great options out there that can help you build your list quickly and efficiently.

Where to sell solo ads?

You can either sell solo ads in a marketplace or through your own website.

Sell solo ads via a marketplace

When you’re looking to sell solo ads, marketplaces are a great place to start. They provide an easy way for buyers and sellers to connect, and they can help you get your foot in the door by giving you a place to sell your services. One popular marketplace is Udimi. They have a rating system that helps potential buyers figure out which sellers are the best fit for them, and they also have sophisticated buyer-friendly tools. Read my full Udimi review here.

You can literally see the following a seller’s profile:

  • Number of thumbs ups (positive rating)
  • Percentage of ratings where buyers report sales
  • Price per visitor
  • Percent of repeat orders from customers
  • Average time it takes for a seller to accept an order

On Facebook groups and Reddit communities, for example, you may sell solo advertisements. So don’t forget to check these locations if you’re seeking for purchasers.

sell solo ads on facebook groups

Sell solo ads on your website

The best way to sell solo ads is to do it through your own website. This way, you don’t have to pay a commission for each order, and you can make more money. Additionally, selling solo ads this way helps build your brand identity and can lead to valuable business opportunities.

Many professional solo ads sellers, such as Igor Kheifets, have found success by selling solo ads through their website. Igor Kheifets, for example, earns millions of dollars each year by selling solo ads alone. Selling solo ads online can be a very profitable venture if done correctly.

Sell solo ads and make money? Yes!

Once you have your setup done, you have built your list, you know where to sell and you are ready to go…

Here’s how you are going to make money from selling solo ads:

– sell solo ads

– sell thank you page clicks

– sell clicks from a thank you page

– sell forced clicks

– sell email lists

– broker solo ad clicks

Sell Solo Email Ad Clicks

Selling solo email ad clicks is a great way to make money while also building your email list. Once your list is large enough to send out at least 50 clicks, you can start selling solo ads to others. This is a great method to make money, but it’s also a lot of effort. As people unsubscribe, you must replenish your email lists. This option would only be possible if you are in a niche where solo ads are available. The most popular niches that use solo ads include home business, making money online, fitness, weight loss, dating and Forex. If you don’t have a large enough email list to sell solo ads directly, you can broker clicks.

Broker Solo Ad Clicks

Brokering solo ad clicks can be a great way to make money if you have a small solo ad list. You can combine clicks from your list with that of other solo ad sellers to fill larger click orders.

However, you must be selective when brokering ad clicks alone. Make sure you only buy quality clicks from reputable solo ad sellers. A single poor purchase of low-quality traffic or fraudulent traffic may destroy your company. If you don’t have effective click tracking in place and know how to identify fraudulent traffic, I wouldn’t recommend brokering solo ad clicks.

Further Reading: 
A Guide to Solo Ads Traffic
Solo Ads for Network Marketers: Yes or No?
Solo Ads for Ecommerce: The Ultimate Guide

Sell Download Page Clicks

You can sell clicks from your download page to get high-quality traffic.

If the download is for a paid product, you can sell clicks at a higher price.

Just place a section on the download page that recommends free bonuses. When selling clicks, add a text or banner link to this section.

Another way to make money from your download page is by selling links or ad space on it.

Sell Squeeze Page Exit Traffic

When someone clicks on a link in a solo ad and arrives at your squeeze page but doesn’t sign up, this is considered a wasted click. However, there are ways to make money off of these clicks.

One option is to sell these clicks to other solo ad sellers. Another option would be to send them to a PPL or PPA program. However, do remember that sending them to a PPC program could result in your PPC account being banned.

Sell Funnel Clicks

Selling funnel clicks is a popular way to make money with solo ads. This method takes advantage of clicks that come into your funnel from purchased solo ads. There are several places within your opt-in or sales funnel where you can sell these clicks.

The most prominent place to sell funnel clicks is on the thank you page. You can also sell them on pages that people exit your squeeze page, or on pages where they make a purchase. I’ll cover thank you page clicks later in this article.

Squeeze page exits are when someone leaves your squeeze page without opting in. You can redirect these people to a paid URL with code on your page. Forced exit by country is another method where you sell clicks from people in countries that you don’t accept traffic from. With popup blockers becoming more popular, funnel exit popups are becoming less common. However, it’s still possible to sell clicks this way. If a visitor comes to a page in your funnel and goes to exit the page, you can use code to open a popup. This popup can contain links to a special offer or something similar that may interest the visitor. Clicking the button on the popup would send them to a paid URL.

Selling funnel clicks is a great way to get more benefit from clicks coming into your funnel from purchased solo ads. There are several places within your opt-in or sales funnel where you can sell these clicks, such as on the thank you page, squeeze page exits, forced exit by country, or funnel exit popups.

Sell Thank You Page Clicks

If you have a thank you page, take advantage of it by selling clicks. This can be done by adding a section to your thank you page with links that send clicks to people who are buying clicks. For example, you could add a section called “Free Surprise Bonuses” with text links or small banners advertising different bonuses that visitors can receive for free. You could also add a section called “Additional Items of Interest” with text links or banners that send clicks to your click buyers. These types of links can be normal links or blind links. Another type of click you can sell is the forced click. You add a timer to your thank you page that auto redirects a person to a different URL after so many seconds. This type of click is not as valuable as the other types, but it can still be sold at a lower price. Take advantage of your thank you page by selling clicks to people who are interested in buying them.


The solo ads industry can be a great way to make money, but it takes some effort to be successful. You need to be honest and transparent, and you also need to have persistence in order to succeed. It’s a good idea to start now if you’re interested in this business. Follow the tips I’ve given you and start selling solo ads to make money.