Solo Ads for Beginners

Online marketing seems to offer endless possibilities for marketing your business.

These marketing opportunities include native advertising, search engine optimization and display advertising.

But have you heard about solo email ads?

Email ads alone can make a great addition for your advertising portfolio.

Are you unsure what solo email ads are?

We’ll take care of all the details.

What are Solo Email Ads?

A solo or quick email ad, also known as an email blast, is an email blast that is sent for one party and added to their email list. This usually comes with a charge. This is usually a flat-fee, or performance-based.

Actually, the ‘quicklist’ component refers to a list already built but not by you. This is different from purchasing an email mailing list that includes email addresses and contact information.

The person or company paying you for the email list is responsible for creating, maintaining and updating it. The email sent to you by the owner of the list does not give you access to it.

Usually, you will provide the sender the copy that you wish to appear in an email. Sometimes, the sender might choose to edit or create their copy.

Let’s get into the details now that we all understand what solo ads are.

Do Solo Ads Make Sense?

First, ask yourself if you want to buy single ads.

Although emailing thousands or even thousands of people may sound appealing, there are key questions that you should ask.

Questions like:

  • How responsive is the mailing list? Is the list owner complaining about it too often and it now has dismal open rates.
  • Is the list filled with prospects who are your ideal target audience? The list should be targeted and related to your target audience. If they don’t, then your email won’t get opened.
  • Do you have proper tracking in place? To track these initiatives and determine if you’re getting what you pay, you need to have them in place.
  • How much return do I need on my investment to make it worthwhile? To ensure that you don’t lose more than what you invest, you will need to identify the goals you need to meet.

There are many questions that may be relevant to your particular situation. However, these are the ones that I believe are most important and must be answered.

Solo Ad List Responsiveness

Let’s dive deeper into the role of the solo ad listing and their engagement.

Solo ads are often limited to telling you how many people are on their list. They like to “wow”, you with the possibility to reach such large audiences.

Although size is important, it is not the most important thing. What is more important is the number of emails that the list receives.

You might not get much engagement if you purchase solo ads from someone who sends out emails daily for everything and everyone.

Only a few people will pay attention to emails from this sender among the thousands. You won’t reach thousands of people, but that’s a small fraction of what you promised.

Ask the sender for their average open rates if possible.

It is not always the sender’s responsibility to generate opens, as subject lines play an important role. In fact, 33% of people say that subject lines determine whether or not they will open an email.

Find the right audience for solo ads

It is important to find solo ads that engage an audience. However, it is even more important to ensure you are communicating the right message to the right audience.

This is a great question to ask: Would you be willing to share your top tips for backyard landscaping with apartment owners?

They won’t be able to use this information as they don’t own a yard.

Solo ads require you to not only know your target audience, but also the audience you will be mailing.

Reputable solo ad agencies can provide you with a rough idea of the demographics on their list.

If the provider is unable to provide these details, I suggest finding another person to purchase solo ads.

Once you have found a list with your ideal audience, it is time to assess if it is worth your time.

Setting Up Your Solo Ads For Success

Everything must be tracked in digital marketing. This includes solo ads.

While some solo ad agencies will provide you with their data, it is important that you keep track of the data.

Google Analytics makes it easy to do this.

The ideal way to do this is by using UTM parameters in your URLs of the solo ads. UTM parameters are tags that work in Google Analytics. They can be passed to your analytics account with more detailed information.

Your URL could look like this, for example:

  • www.yoursite.com/sales-page?utm_source=solo-ad&utm_medium=email&utm_campaign=website-you-bought-the-ad-from

When using UTM parameters, there are three fields you must fill in:

  • utm_source is used to identify traffic source
  • utm_medium is the medium on which the link was sent (email, CPC etc.).
  • utm_campaign is used to identify the campaign in which the link was promoted (in this instance, it could be the site from which you purchased the solo advertisement).

UTM parameters are case sensitive so make sure you use the same naming conventions.

These URLs will be used in solo ads campaigns. You can then tie your efforts back to sales by using these URLs. Of course, you will want to be sure to have goal tracking setup as well in Google Analytics.

Proper tracking will allow you to determine if solo ads are worthwhile for your business.

It is important to keep track of your metrics after participating in solo emails.

Solo ads can help you determine your break-even point

You should know your expected return on your investment before you make any business investment. It’s unlikely that you want to spend more than you make. This is not the best way for a business to operate.

Let’s suppose you find a solo ad that has 1,000 emails. It will cost you $1,000.

This means you’ll be paying $1 per email sent.

Let’s say that the worst-case scenario is a conversion rate of 1%. This means that you can expect five sales from 1,000 emails.

This would result in a $200 per sale costing $1000 with your $1000 investment. To break even, you will need a product/service that brings in $200 per sale.

This list is worth considering if your average sale is $500

This list would be bad if you have a $50 average sale. You will lose money.

If you’re confident in your ability to write compelling emails and engage readers to buy, you can increase your conversion rate.

You will eventually be able to determine your conversion rate and make better decisions about solo ad opportunities.

Your solo ads campaigns may have a 2% conversion ratio. This would mean that you only need to sell $50 to break even. If you sell a $200 product, a 2% conversion rate could result in $4000 in sales. Add your $1000 investment to get a profit of $3000.

Cha-ching! (Read how a marketer earned $50,000 from solo ads only.)

It’s almost like printing money if you are able to be efficient with single ads. Just be sure you have a tool in place to evaluate the return on your investment.

It’s possible to learn a lot about Solo Ad Basics.

You can be more effective in your solo ads approach by understanding the basics. When you know what to look for, how to track it, and how to evaluate your return, you can make smart business decisions.

There are many scammers out there who offer solo ads, but there are also some great ones.

The basics will help you sort through the junk and find the right provider to run your solo ads.

Although there are no guarantees when using solo ads, you can make better decisions by asking the right questions.

Interested in using solo ads? That’s great!

Are you looking for a way of evaluating their effectiveness before you start? You are a business genius.

Knowing how well solo ads perform financially is important and AnyTrack provides the insight you’ll need to evaluate your success. This tool is simple and will allow you to learn more about the benefits of sending solo ads and customer responsiveness.