Solo Ads for Ecommerce: The Ultimate Guide

If you’re looking for a solo ad provider that can help you generate leads and sales for your ecommerce business, this article is for you. Solo ads for ecommerce business can be a great way to drive traffic to your website and increase conversion rates.

Solo ads are a form of online advertising where you pay to have your ad for your ecommerce product or site placed on another person’s website or email list.

The solo ad provider will then send your ad to their list of subscribers, which can be a great way to generate targeted traffic to your website.

When choosing a solo ad provider for your ecommerce business, it’s important to find one that has a large and targeted list of subscribers.

You’ll also want to make sure that the provider offers tracking so you can see how your solo ad is performing. You don’t want to waste your money on solo ads that aren’t generating any leads or sales for your business.

Buying Solo Ads for eCommerce? One Mistake to Avoid…

When you use solo ads to promote eCommerce offers, you’re ultimately looking to collect people’s email addresses. However, not everyone will buy your offer immediately. Studies show that it takes at least seven contacts for someone to become a customer.

Therefore, utilize pop-ups, spin-to-wheel, and scratch cards to boost eCommerce sales. I recommend using Convertful as it allows you to create widgets, A/B test variations, and fire custom scripts based on many criteria. Learn more.

Another important step is creating an excellent email follow-up series where you send details about your offer. This could contain anything like:

  • Frequently asked questions (like shipping fees, multiple orders, restrictions, customization etc.)
  • Testimonials from previous customers
  • Special discounts and promo codes
  • Buy products worth over $XXX from your eCommerce store and get free shipping, bonus offers etc.

By doing this, you increase the chances that people will buy your product.

Where to Buy Solo Ads for eCommerce?

You can buy solo ads for ecommerce from marketplaces or from solo ad provider’s website. You can also contact solo ad providers to get a list of their current ecommerce customers.

When you’re buying solo ads for ecommerce, always make sure that the solo ad provider has a good track record of sending email traffic to ecommerce websites. Also, ask for a sample solo ad before you buy. This will help you determine whether the solo ad provider can deliver quality traffic to your ecommerce website. Read more on where to buy solo ads.

Udimi is a great place to buy solo ads for your ecommerce business. They have an enormous network of solo ad providers, and they offer a money-back guarantee if you’re not happy with the solo ad.

Honestly, I’ve used Udimi solo ads for my ecommerce business, and they’ve been a great way to get traffic to my website.

If you’re looking for solo ads that will generate real email human traffic for your ecommerce site, then Udimi is a great option.

You can filter sellers based on their performance, average cost per click, and other factors to make sure you’re getting the best possible solo ads for your ecommerce site.

Plus, some sellers even allow you to create your own ad text, so you can start selling directly from the email messages.

With Udimi, you can be confident you’re getting quality solo ads that will help grow your ecommerce business.

Finding the best ecommerce solo ad sellers on Udimi

When you login to your Udimi account, click on the “Find Sellers” tab at the top.

Image of finding ecommerce solo ad sellers on UdimiNext, you need to choose your desired location of your target audience. You should usually use Top Tier Countries (United States, United Kingdom, Australia, Canada and New Zealand) unless you want to target some other location.

Image of top tier countries filter for Udimi solo ads

Next, you need to set the maximum price you want to pay for those ecommerce solo ad clicks.

Image of setting the maximum price filter for Udimi ecommerce solo ads

Viola! You get two results (at the time of writing this article).

Images of two health ecommerce solo ad vendors on Udimi

Next, go over to the profile of the niche solo ads seller and see if it suits your ecommerce offer.

For example, you can check out Mike Dirnt from the above picture, and here’s what you see.

Image of Mike Dirnt's profile on Udimi

Does that work for your ecommerce business? Yes? Go try his solo ad traffic then.

Solo ads for ecommerce: only 100 clicks to start!

When it comes to testing the effectiveness of a solo ad campaign, the most important thing is to start small. A statistician will tell you that in order to make any meaningful decision, you need a sample size of 100.

Assuming you have an offer and budget in place, if you purchase 300 clicks, your sales conversion rate had better be 2% or more. If the average order value is $50, you will make $300. But if you buy a solo ad for $0.75, you have spent $225 and made a $75 profit.

Keep in mind that results may vary depending on your offer, ad copy, and the quality of traffic from a solo ad. It’s important not to overspend on ‘testing’ different vendors, so start with a small investment of 100 clicks.

When comparing solo ad prices per click to other methods like PPC ads or Facebook ads, you’ll find that in some ultra-competitive niches like weight loss and health, having a budget for solo ads is not a bad idea.

Using solo ads as an Amazon Associates affiliate

Using solo ads to make money from Amazon Associates

Yes, you definitely can.

Solo ads provide you with fast traffic to drive to your Amazon Associates offers. However, do remember to check out the policies for Amazon affiliates where you have to check whether the traffic source is allowed for the affiliate program or not.

If it is not allowed, you can always reroute it via your own landing page or site—in fact, this is a better option where you can further warm up the “cold” solo ad audience resulting in a better conversion rate.

One thing, you have to note before using solo ads for Amazon Associates offers (or for any ecommerce offers in general) is whether you can recoup the investment on solo ad traffic. For example, if your affiliate network, like the Amazon Associates, pay you only $5 for every $100 sale, and you have to spend $200 on solo ads to get one sale, it does not make much sense, right?

This is something to consider when buying solo ads for ecommerce. Learn how to profit from solo ads. 

Do solo ads work for ecommerce?

Continuing from the above point… when it comes to promoting eCommerce products, email traffic is one of the most effective methods. However, depending on the type of offer you have, solo ads may not be worth it.

This is because Solo Advertising is generally geared towards a specific range of niches – like MMOs, business opportunities, work from home opportunities, and internet marketing. You rarely see sellers in niches like health, fitness, cooking, pets, and gardening, etc.

So if your product has done well with email lists in the past, solo ads may be a good investment. Otherwise, you’ll need to test several sellers’ email lists to see if using solo ads for eCommerce is a good strategy.

Further Reading: Buying solo ads? 5 tips for you to remember

Solo ads alternatives for eCommerce

Solo ads can be a great way to get traffic to your eCommerce website, but it’s important to find high-traffic sources. If you’re not seeing the conversion rates you’d like, here are some other options to try.

Social media platforms like Facebook, Instagram and Snapchat can be a great way to reach potential customers. Make sure your product pages are well-written and contain relevant keywords to improve your chances of being found in search results.

You can also try running ads on video sharing sites like YouTube, or placing ads on high-traffic websites through a third-party network.

Another option is to purchase ad space in newsletters from popular brands in your niche. Try running several campaigns and see which ones generate the best results.

Further Reading: Solo Ads for Beginners

Solo ads + eCommerce: hot or not?

The most popular way is not always the best way. For a long time, promoting eCom products through Facebook and other social channels has been seen as a casual approach. However, this does not mean that other traffic-driving methods, such as solo ads, are bad for business. In fact, because solo ads traffic is email-based, if your offer and audience combination is excellent, you can get a higher return on investment than with most other marketing channels.

Solo advertising space is dominated by several niches, but if you do some research, you will find sellers in other niches as well. Udimi is the world’s most popular marketplace where you can find solo ads without worrying about almost all available niches. So, if you’re looking to expand your business reach into other markets, Udimi is a great place to start.