Start With Why by Simon Sinek

Have you ever wondered how great leaders become great? What is the “secret sauce” they have that makes them stand-out and command the attention and respect of thousands, no, millions of followers? What is it that great business leaders have that creates the Midas touch and turns everything into gold? Join us for the next ten minutes as we share the secrets of how great leaders inspire everyone to take action and with the help of Simon Sinek understand why we should “Start with WHY”.

Lesson 1: Inspirational Carrots.

Despite the multiple ways in which we can communicate with each other, there are effectively only two ways to influence human behaviour: you can manipulate it or you can inspire it. When we look at the number of different incentives offered to us as consumers: price drops, special short term promotions, using fear as a trigger, peer pressure or even aspirational messages, when we drill down, in all cases we are being manipulated. We are being put under some form of stress to make a quick decision for the benefit of the vendor. This happens everywhere, be it a purchase, a vote or support.

Or you can inspire. Great leaders are able to create a following of people who act not because they were manipulated, but because they were inspired. For those who are inspired, the motivation to act is deeply personal. They are less likely to be swayed by incentives so no need for parallel manipulations. Those who are inspired are willing to pay a premium, endure inconvenience or even personal suffering (queuing in the rain for the latest gizmo?).

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