The 1% Windfall by Mohammed Rafi

12 minute affiliate marketing

Most people – including seasoned business executives – are not comfortable setting prices.

There are very few “golden rules” and practical guidance for us to rely on, so most of us resort to the path of least resistance – doing what we have always done, or copying our competitors in the marketplace.

Which is a shame, because creating a better pricing strategy is the quickest path to new profits and growth.

Better yet, pricing is the only strategy that can be implemented on Sunday night and start to produce profits on Monday morning.

McKinsey & Company did a study of Global 1200 companies around the world and found that if they increased their prices by just 1%, they would increase their operating profits by 11.2%. Which is where the name “The 1% Windfall” comes from.

Join us for the next 12 minutes as we explore how to create a better pricing strategy so that you too can start benefiting from the world’s most powerful profit-making strategy.

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