The Speed of Trust by Steven Covey

12 minute affiliate marketing

In this book, Stephen Covey and Rebecca Merrill demonstrate that in business where, instead of compliance, the focus is on optimization through developing an ethical character, transparent motivation, and superb competence in producing sustained, superior results. There is one thing that is common to every individual, relationship, team, family, organization, nation, economy, and civilization throughout the world — one thing which, if removed, will destroy the most powerful government, the most successful business, the most thriving economy, the most influential leadership, the greatest friendship. That one thing is Trust.

Contrary to what most people believe, trust is not some soft, elusive quality that you either have or you don’t; rather, trust is a pragmatic, tangible, actionable asset that you can create — much faster than you probably think. This book sets you on that path. Think of the following circumstances.

  • I can’t stand the politics at work. I feel sabotaged by my peers. It seems like everyone is out for himself and will do anything to get ahead.
  • I work in an organization that’s bogged down with bureaucracy. It takes forever to get anything done. I have to get authorization to buy a pencil!
  • My boss micromanages me and everyone else at work. He treats us all like we can’t be trusted.

Trust always affects two outcomes—speed and cost. When trust goes down, speed will also go down and costs will go up. When trust goes up, speed will also go up and costs will go down. Trust is therefore the basis on which to build pace and success. Think about it—people trust people who make things happen. Covey and Merrill have identified a hierarchy of Trust what they call the “Five Waves”. Let’s look at these “waves” in turn.

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