The Tipping Point by Malcolm Gladwell

The Tipping Point is a book of significance to any business person who wants to make their product or service viral. It discussed how fashion trends emerge, how specific actions transform markets, how action can have a bigger impact than expected. It’s about how little things have big effects. Join us for the next ten minutes or so and share in Malcolm Gladwell’s insights in how we can engineer a Tipping Point and become viral.

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