The idea of writing a sales letter is actually something of a false idea. It suggests sitting down with a pristine, blank sheet of paper and conjuring words. In actuality, a truer description is assembling a sales letter like you would construct any other piece of equipment. In his book: The Ultimate Sales Letter, Dan S Kennedy sets out 29, yes 29 steps we should take to create the sales masterpiece that can Attract New Customers and Boost your Sales.
We have distilled these steps into six phases that are needed to create an effective and successful sales letter. Six phases in 10 minutes? We better get going!
The Readitfor.me IdeaCode is a shorthand system to help you memorise the core concepts, so you can quickly apply then in any situation. The Readitfor.me IdeaCode for “The Ultimate Sales Letter” is KERCET:
K – Knowledge- Gain as much information on your client, your product and your offer.
E – Envision – Visualise the actual letter opening and reaction and anticipate its outcomes.
R – Write, Review, Refine
C – CheckList – the last chance to make it even better
E – Edit for Emotion – Appeal to the senses of the reader.
T – Test before Transmit – Before you send to all recipients test with a few.