This is Marketing by Seth Godin

12 minute affiliate marketing

Marketing is all around us. Marketing seeks more and is driven by better. Marketing creates culture and change. Each of us is a marketer, and each of us has the ability to make more change than we think. Our opportunity and our obligation is to do marketing that we’re proud of. This is a summary about roots and anchoring your work deeply in the dreams, desires and communities of those you seek to serve. It’s about creating work you can be proud of. It’s about making things better by making things happen. And you can do it.

Not Mass, Not Spam, Not Shameful

Marketing has changed, but we keep repeating the old-fashioned tricks that don’t work anymore. Marketing is the generous act of helping someone solve their problem. There should be no shouting, hustling, or coercion. Effective marketing is about understanding our customers’ worldview and desires so we can connect with them. Marketing shouldn’t be selfish. It should involve creating honest stories that resonate and spread and offer solutions. It’s time to stop looking for shortcuts and time to start insisting on a long, viable path instead.

Whoops! This content is locked.image/svg+xml
Unlock this exclusive content by using one of the sharing buttons below.

sign up for 5-minute marketing hacks every week